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Authors: how to stand out from the crowd?










2 million authors are available on Amazon. It is a huge number, and all authors compete for the circle of readers. Famous names will take advantage and there is a huge chance to stay invisible and without an audience.

To get noticed, you should be ranked in the first 100 authors. For that score, your book must be in the top 100 with a certain number of reviews and good sales.

How do accomplish it?

Gain the reviews. This is a hard task. Your reviews could be deleted or rejected, if Amazon algorithms judge them as irregular.

Sell the book. To get sales, you need to promote your book. Even if you paid for promotional sites, there is no guarantee for selling, but you can lose your money.

How to stand out from the crowd?

Tik Tok gave us a chance to make our own videos with nice filters and to promote our books in self-made videos.

Grab your book in your hands and show it to the world. Make a funny and interesting video with special effects, to pull attention.

The problem with promotion is originality. It is hard to find something that is not made before you did it. 

Readers got annoyed with the huge books offered. Audible books have an advantage for those who like to listen, but not read. 

Many things depend on luck and on a huge number of followers, but you must gain interaction.



What you can do?

Avoid fake followers, who are there only to offer their products.

Block annoying followers, who are there for a chat or to ask for your money.

Try to use duets with people who are successful. They will present you to their followers. Teamwork is very important if you have a good partner.

Don't force people to buy your product. It has a negative effect.

Don't brag about your unsuccessful actions. People don't like self-pity.

Make an interview with other authors.

As long you are in the game, there is a possibility to gain some results. 



Comments

Eva Pasco said…
Marketing demands just as much creativity as storytelling.

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