Promoting your book is a hard path for indie authors. You don't have an agent, so promoting is your task.
Indie authors will start on old fashionable way: offering their books in inbox, talking directly to people are they interested.
Unless you are familiar with author, nobody likes to get messages from unknown artist who wish to sell their books. It is equal to beggaring. Also, tags are not welcome if you are not in author's circle.
The conclusion is : to promote your book, you need to find your community. Making your profiles in social media means spreading a word about your books, so your followers should be members of your circle.
When you want to establish your circle, you might have some obstacles.
Someone will buy and read your book, but next time when you release a new book, this person will not buy it. People don't like to obligate.
Someone will buy your book, but if a person is an author, you are committed to buy their book next time.
Someone will promise to read your book, you will send an ARC copy, but promise will never get real. Many times I was asking for a promised review that never appeared.
Someone will promise you to read your book but then the person will offer you editing services for a proper fee. That is a trap, some people want to earn of writers who are not native English speakers.
Your circle is changing. You might gain new readers, but old could vanish for various reasons. Promoting your book is a looking for a basic person who will move you fast above average. It should be a person who has a high popularity, to represent you to their , big circle.
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