If you post about books in social media, your images and links will get unnoticed. You will not get a big engagement. In average, you can get 10-20 views in Threads, 20 likes in Instagram and few reposts in Bluesky. X is worse, you can get few reposts and likes. Facebook will give you few shares and likes, if you post in author's groups you might get more.
YouTube will give you in average 200 visits and few likes, and the same situation is with Tik Tok. The conclusion is: people are not interested for book posts of indie author, because you are not Emily Henry, Freida Mc Fadden or Stephen King. When people see indie authors posts, they think how anyone could write and publish.
If you try to get attention with personal photos, funny videos or concerts, even if you review movies and other books, situation is different. For video from the party I got 1.730 views, that is more than good. When I posted about Pisces Zodiac and tranzit of Saturn, I got 77 likes.
Algorythms are merciless. If you are not famous, if you have a small number of followers, you are invisible. If you have a conversation under your posts it is little better or if your posts are shared. For six years on Tik Tok I am still on 9.600 likes and I am streaming to get 10K.
Why is like that? The competition is huge. Everyone try to get public atention, even grannies with cookies are bragging on Tik Tok videos. Everyone has an internet access. That is why is hard to sell books, because in the moment your book video pops up, a million of similar videos will run in the same time.
Social media drown book posts. If women try to get attention will videos in underwear, you can get unwanted messages and visits, and this is not a purpose.
Posting videos is fun, but be aware you will slow build your audience. Good news is, you can easy create your banners and videos, with filters and another tools in social media. Don't pay for this to so called creators, because you will not invest good.
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