Skip to main content

Learn about marketing : you are what you represent






A beautiful face opens many doors that are closed for average people. If you are pretty and if you know to represent your beauty, this door will stay open for you always. We can talk about injustice, but beauty will capture our eyes at first sight and even it can deceive us, we will still admire the good shape of the body, pretty eyes, and sexy lips.

When we represent our country to the world, we can talk about the beauty of nature, historical tradition, and one of the cleanest sea, Adriatic sea. Imagine that you are in the seminar and you want to know more about Croatia. Would you listen more carefully that it comes from the mouth of a pretty woman?

Now take a look at this picture. This is an ex-minister of planning in Croatia. 

So, you are invited to a seminar about investment in Croatia, would you be interested in something that she is talking about?





On next photo is ex Italian minister, even from the background, she will capture attention. For sure, her audience would be much bigger, even you are not interested in the topic she is talking about, you will visit such seminar because her image captured your eyes. 



Don't get me wrong, I don't think that politicians should be models or actors. But also, it is not enough to have education, knowledge, or experience. What you represent to publicity, in your country, and especially outside of your country, is the promotion of values. The first impression is very important. So if you visit the embassy and if there is an old fatty granny in a dress which was popular during the war, what would you think? Let me guess your opinion.  "Oh, it must be a savage country with primitive people. I am afraid that wolf can catch me in those forests or there is no water. Maybe there are monsters too?"


When the World Cup in Brasil started, on the opening was Jennifer Lopez with Claudia Lette and Pitbull. They did not hire Jennifer Lopez because she sings as Maria Callas. She was there for the promotion of a big event because she is popular and she looks amazing. Also, ask the audience, would they rather see Susan Boyle or Adele in this opening? We can talk about the world as a superficial place, but when it is a time that we promote our tourism, historical values or to get a better rating on the world, we should lean on our eyes. 

You can laugh or cry or think about why is like that. Beauty is not forever, but ugliness bites until the bones.


Comments

Popular posts from this blog

6 signs that your readers don't read your book

Your book is live. That day came, and now you need an audience, a reader's community to show interest. What you need are readers who will read and review your book. The author feel excited like a student who went to the exam and waits for his mark. In this situation, you are not afraid of negative reviews. What is the point? Sometimes, your readers are not reading your book. They pretend they read, instead of this they are scrolling pages and write reviews, thinking they are doing a favor. A real reader will need time to read book. It is not fast eating and swallowing, there is much more in reading books. It demands your time, focus and attention, also understanding. That is why I read 20-30 books per year, I can't do more. A book review can talk much about reader. If the review is short, it could be a sign that a book is not read. Maybe I am wrong, maybe a reader did not enjoy so he left only a note. How to know your book is not read? There are no sign of reading pages in your...

Audio version: The curse of Dark sunrise

You can listen to chapter by chapter of my horror novel every Monday on YouTube.  The curse of Dark sunrise is dark, mysterious insight of life in the cult. https://youtu.be/CFaplrM-cz0?feature=shared

My new audio book

My audio book is published.  Listen to the horror novel by awesome narrator.    https://www.amazon.com/gp/aw/d/B0DGV77N2J/ref=tmm_aud_swatch_0?ie=UTF8&dib_tag=AUTHOR&dib=eyJ2IjoiMSJ9.vwl5YpTimtGZw0dFXSNu3GPY4qiyaMxzEfUjVZhhtVjzQ3JeHZTe4JfF1abQxfdsvDihAw5vRs_TkZ2h7I9Tw0J3HMEbJ8CVSXAs1avd7CBUdlgdHKZEirNp4cr0JkuH.-m7tabpsp-EUgCsiDi3tXBC9MLz7DeNxS5_sEklPIZA&qid=&sr= Free codes you can get from my publisher Red Cape Publishing.