5 kinds of advantages to promote books with Amazon ads

Using Amazon ads as a way of promoting could be tricky. You might spend a lot of money but the results are not visible.

It depends on your expectations. If you expect to sell a million books just because you paid for an advertisement, you will be disappointed.

What do Amazon ads offer and how to use them?

Visibility. There are chances your book will be visible to millions of readers. If you promote your book on promotional pages, they have subscribers, but not more than 300.000. You can catch millions of people who are potential buyers and readers. Some have Kindle unlimited to raise your KENP. Others will purchase your books.

Objectivity. I got some bad ratings using those ads, but I don't regret it, my skin is thick. If you bought something from me and you did not like it, raise your voice. Also, give a compliment if you like it, with a good rating or review.

Verified purchases. With Amazon ads, you don't have to share your books for free. Your ratings and reviews will be verified, you don't need ARC copies for potential readers.

Spreading your reader's circle. You will pay some money, but you don't need to beg people around or spam their inboxes to read your book. In this way, you attract your audience spontaneously.

Building your audience for your genre. In this way, you will solve confusion in your reader's circle. If you offer a thriller to someone who read children's book, this is not your target community. Your readers will know exactly what are you offering. Your cover, blurb, and keywords will give you the right direction.

Comments

Should we respond to negative reviews?

Recently I had a discussion in my social media about negative ratings. There was a situation in Goodreads, where I got two negative reviews on my two books. The point was in the way how the ratings were set up. First rating for my book "Body in the waves" was placed under 5-star review from another reviewer. While the reviewer praising my book, the troll came under to say "This is really bad book." Second rating was described as " Poor author needs writing lessons." Both reviews broke standards of reviewing, because there is no visible evidence that book was downloaded in Kindle unlimited or purchased. It was a clear troll act from a new page, without a profile photo and with a nickname. I reported this to Goodreads and they responded me they are processing this. Meanwhile, I heard from other authors that Goodreads failed to do anything about trolling. In these terms, Goodreads should delete such profiles and forbid the access because of breaking rules. T...

Swapping books - a devil's deal

"I will read your book if you read and review mine." This is an example of author's deal when it comes time for reviews. Reviews is hard to get. If you sell books, it is still not guarantee you will get reviews. If I could get a review for every book I sold, it would be great. People will buy book to collect it on the shelves and leave it un-read. Or, they will read but not rate it. Many reasons are for not getting reviews, but some people don't know where and how to write reviews or are not eligible. That is the reason why authors will turn to other authors, with a proposition for review. The danger of such review is on Amazon rules: author can't review other's author books on request. I love to read indie authors and they inspire me, but I have my circle and I never accept offers to read someone I never heard about. Once I got a proposition :" Hey, I saw your review for XX author, can you write it for me, too?" I ignored it. When you have a deal ...

Why is refund damaging indie authors?

I understand someone can be disappointed with a book. It is like I was disapointed with my trousers online and returned it. What makes a difference, my trousers were 40 euros. The book was 2.49 cents. This makes return funny, because what can you do with this money? Some readers don't understand story behind the refund. The author will get minus royalties. - 0.13 c in my Kindle report, that will vanish when someone else buy the book. The situation happens. Someone accidentaly clicked and bought a book. A random customer wants a refund. Maybe it was not a random move. Maybe the customer clicked, bought and did not like the book. When you don't like the book choose another options, instead of damaging authors. Write a negative review. Write negative one star rating. Don't purchase another books from this author. Or, maybe to reconsider and read it, again? If you write negative reviews or rate it with 1 or 2 stars, you are making a favor to authors. You are moving algorithms i...

Rebelious rules by Kristina Gallo

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