Biased review is something that is forbidden on Amazon. If your family member or close friend praises your book and Amazon noticed it, it will be deleted.
It is an uncomfortable situation. Your friend wants to help you and he likes the book, but Amazon doesn't have a good reaction to hyper-positive reviews.
Some writers will give ARC copies or free books in giveaways to get more reviews. They will expect 4 or 5 stars from people who got the book as a gift from them. But, does it always happen?
What happens if your ARC reader gives you a negative review? He is ungrateful or objective? Or, he is trolling your book?
What kind of readers are possibly biased?
If the author offers you a book and reads your book, so you mutually praise each other.
If the author talks to you about giving him not less than a 4 or 5-star review.
If your editor gives you a review.
If your family member gives you a review.
If a blogger gives you a review when he promotes you and praises your book.
If the reviewer marks all books with 5 stars.
Many times various bloggers or reviewers will offer you paid reviews. Those are strictly forbidden and you might lose your account on Amazon.
It is better to have negative reviews from objective readers, than positive reviews from biased people. Constructive critics are motivational.
Rude or abusive reviews are not in this group, every reader should be cultured and well-mannered.
If your review shows that the reader did not read a book, that is also not useful. Authors want to discuss their books, and readers who have questions are welcome.
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