"I will read your book if you read and review mine." This is an example of author's deal when it comes time for reviews.
Reviews is hard to get. If you sell books, it is still not guarantee you will get reviews. If I could get a review for every book I sold, it would be great. People will buy book to collect it on the shelves and leave it un-read. Or, they will read but not rate it.
Many reasons are for not getting reviews, but some people don't know where and how to write reviews or are not eligible.
That is the reason why authors will turn to other authors, with a proposition for review. The danger of such review is on Amazon rules: author can't review other's author books on request.
I love to read indie authors and they inspire me, but I have my circle and I never accept offers to read someone I never heard about.
Once I got a proposition :" Hey, I saw your review for XX author, can you write it for me, too?" I ignored it.
When you have a deal with other author, Amazon might delete your reviews. You can get warning to break their rules. If you don't get any punishment from Amazon, you can have a conflict with author. Some authors don't understand how is to have a big TBR list and a lack of time. Everyone thinks their book is the most important.
Sometimes it happens that a person will start read a book, but you will not get a review because the reader doesn't like the book. This is not uncommon thing. I have some books I started to read, but never finished. If I see the book is hard read and boring, I will not waste my time. I love to use books as the way of healing. If I read something exciting, I will forget my problems.
Reading must be a pleasure, not a homework.
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