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Showing posts from November, 2025

What is targeted audience?

When you promote a book, you can use hashtags to attract your targeted audience. It should be people who love to read your genre. For example, if you write thrillers, you can use hashtags as #hardboiled thrilers #suspense and similar. The algorithms will help you to find your group of interested audience. People who have not experience with promoting will jump up into other's content. They will post their music, cooking, design or any kind of art, inviting you in their circle. It can finish with conflict, because they are not respecting your choice.  Trying to sell your music to someone who is looking for books is a wrong marketing. Your targeted audience need to know what are you offering. A description of your blurb is necessary to attract desired readers. My book "The guy from another league" is looking for readers who love contemporary romance. This book is not offering a happy ending, rather a realistic message. If some girl can find herself caught in the toxic relat...

My new paranormal thriller : The thunderbolt effect

  My new paranormal thriller will release 28th November. The blurb: Frustrated with her job, Susan Grant is desperate to change her life. Curious about what her future may hold, she visits her aunt Dorothy Brown, a tarot master, for a reading. As Susan and her husband Charles return from the trip to Dover, they are involved in a car accident, during which a thunderbolt hits Susan leading to shocking consequences. Nothing will be the same after Susan's personality changes. The link for purchase: https://www.amazon.com/dp/B0G1N6JJR1/ref=sr_1_1?crid=3RUEVIHWDI38E&dib=eyJ2IjoiMSJ9.S_vcsPsNCiqdXV9nB77Tbg.FWRiXsaXk5Z3XEnEREtwHffrnf52QfjF1kPCRbBZxXo&dib_tag=se&keywords=the+thunderbolt+effect&qid=1762848366&s=digital-text&sprefix=the+thunderbolt+effect%2Cdigital-text%2C229&sr=1-1

A fake engagement and author's promotion

The old trick some authors use is a fake engagement in social media. It happens that I posted news about my book and the other author wrote under my post about his book. So, why he did not do it in his page? Because my number of followers is bigger than his number. He hopes to get engagement and attention from my followers. This will get a negative effect, nobody will pay attention and his number of followers will not be bigger. Why talk about indie author's solidarity when there is a competition? Fighting for followers, pushing their books to outshine others looks ugly. Everyone can post in social media and build their community. Followers decide about their interests.  Goodreads spammers use new tricks. First, they rate random books with five stars, then they send friend requests. If you accept them, they will offer you their services to promote books for money. If you see random five stars on Goodreads, this is not true rating. They have no clue about your book. This rating will...