When you promote a book, you can use hashtags to attract your targeted audience. It should be people who love to read your genre. For example, if you write thrillers, you can use hashtags as #hardboiled thrilers #suspense and similar. The algorithms will help you to find your group of interested audience.
People who have not experience with promoting will jump up into other's content. They will post their music, cooking, design or any kind of art, inviting you in their circle. It can finish with conflict, because they are not respecting your choice.
Trying to sell your music to someone who is looking for books is a wrong marketing. Your targeted audience need to know what are you offering. A description of your blurb is necessary to attract desired readers.
My book "The guy from another league" is looking for readers who love contemporary romance. This book is not offering a happy ending, rather a realistic message. If some girl can find herself caught in the toxic relationship and looking for advice, this is the right book. If you are looking for Prince charming, this is not.
In book reviews reader can see sentences like " this is not what I expected from the book. " The cover, the blurb, the title can mislead the audience. The cover can look like a horror, but offering a plain crime story. The title can make a confusion and attract the wrong audience. It happens because a book is a product, like a chocolate. A wrong wrap will send a wrong signal.
In the same time, if your hashtags are wrong, it might reject the right readers, the one who would read the book if the promotional tools are different.
Your targeted audience needs right direction.
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