What is targeted audience?

When you promote a book, you can use hashtags to attract your targeted audience. It should be people who love to read your genre. For example, if you write thrillers, you can use hashtags as #hardboiled thrilers #suspense and similar. The algorithms will help you to find your group of interested audience.

People who have not experience with promoting will jump up into other's content. They will post their music, cooking, design or any kind of art, inviting you in their circle. It can finish with conflict, because they are not respecting your choice.

Trying to sell your music to someone who is looking for books is a wrong marketing. Your targeted audience need to know what are you offering. A description of your blurb is necessary to attract desired readers.

My book "The guy from another league" is looking for readers who love contemporary romance. This book is not offering a happy ending, rather a realistic message. If some girl can find herself caught in the toxic relationship and looking for advice, this is the right book. If you are looking for Prince charming, this is not.

In book reviews reader can see sentences like " this is not what I expected from the book. " The cover, the blurb, the title can mislead the audience. The cover can look like a horror, but offering a plain crime story. The title can make a confusion and attract the wrong audience. It happens because a book is a product, like a chocolate. A wrong wrap will send a wrong signal.

In the same time, if your hashtags are wrong, it might reject the right readers, the one who would read the book if the promotional tools are different.

Your targeted audience needs right direction.

Comments

Should we respond to negative reviews?

Recently I had a discussion in my social media about negative ratings. There was a situation in Goodreads, where I got two negative reviews on my two books. The point was in the way how the ratings were set up. First rating for my book "Body in the waves" was placed under 5-star review from another reviewer. While the reviewer praising my book, the troll came under to say "This is really bad book." Second rating was described as " Poor author needs writing lessons." Both reviews broke standards of reviewing, because there is no visible evidence that book was downloaded in Kindle unlimited or purchased. It was a clear troll act from a new page, without a profile photo and with a nickname. I reported this to Goodreads and they responded me they are processing this. Meanwhile, I heard from other authors that Goodreads failed to do anything about trolling. In these terms, Goodreads should delete such profiles and forbid the access because of breaking rules. T...

Why the refund is damaging indie authors?

I understand someone can be disappointed with a book. It is like I was disapointed with my trousers online and returned it. What makes a difference, my trousers were 40 euros. The book was 2.49 cents. This makes return funny, because what can you do with this money? Some readers don't understand story behind the refund. The author will get minus royalties. - 0.13 c in my Kindle report, that will vanish when someone else buy the book. The situation happens. Someone accidentaly clicked and bought a book. A random customer wants a refund. Maybe it was not a random move. Maybe the customer clicked, bought and did not like the book. When you don't like the book choose another options, instead of damaging authors. Write a negative review. Write negative one star rating. Don't purchase another books from this author. Or, maybe to reconsider and read it, again? If you write negative reviews or rate it with 1 or 2 stars, you are making a favor to authors. You are moving algorithms i...

Five myths about promo sites

Recently I asked for a featured Bookbub deal for one of my books. I got response that my book should be free priced and my expense would be 230 dollars. This is really funny, because I could expect people grab my book for free and give me one star (as it happens when books are available for everyone). To pay such amount of money would be waste and without a purpose. I am mix of traditional and indie author. Having a publisher, but not bestseller books, I am looking for ways to increase my book sales. Promo sites like Bookbub are very expensive and they offer their deals for 25% books from authors who applied for this. I had an insight to author's books who grabbed Bookbub deals. It works will authors who are already selling a good amount of their books. In general, promo sites are not working for favor of indie authors. These are five myths about promo sites: Promo sites give many readers. It is not true, because you will get visibility and many trolls, but not readers. Promo sites...

Rebelious rules by Kristina Gallo

Search This Blog