Skip to main content

Posts

What is targeted audience?

When you promote a book, you can use hashtags to attract your targeted audience. It should be people who love to read your genre. For example, if you write thrillers, you can use hashtags as #hardboiled thrilers #suspense and similar. The algorithms will help you to find your group of interested audience. People who have not experience with promoting will jump up into other's content. They will post their music, cooking, design or any kind of art, inviting you in their circle. It can finish with conflict, because they are not respecting your choice.  Trying to sell your music to someone who is looking for books is a wrong marketing. Your targeted audience need to know what are you offering. A description of your blurb is necessary to attract desired readers. My book "The guy from another league" is looking for readers who love contemporary romance. This book is not offering a happy ending, rather a realistic message. If some girl can find herself caught in the toxic relat...

My new paranormal thriller : The thunderbolt effect

  My new paranormal thriller will release 28th November. The blurb: Frustrated with her job, Susan Grant is desperate to change her life. Curious about what her future may hold, she visits her aunt Dorothy Brown, a tarot master, for a reading. As Susan and her husband Charles return from the trip to Dover, they are involved in a car accident, during which a thunderbolt hits Susan leading to shocking consequences. Nothing will be the same after Susan's personality changes. The link for purchase: https://www.amazon.com/dp/B0G1N6JJR1/ref=sr_1_1?crid=3RUEVIHWDI38E&dib=eyJ2IjoiMSJ9.S_vcsPsNCiqdXV9nB77Tbg.FWRiXsaXk5Z3XEnEREtwHffrnf52QfjF1kPCRbBZxXo&dib_tag=se&keywords=the+thunderbolt+effect&qid=1762848366&s=digital-text&sprefix=the+thunderbolt+effect%2Cdigital-text%2C229&sr=1-1

A fake engagement and author's promotion

The old trick some authors use is a fake engagement in social media. It happens that I posted news about my book and the other author wrote under my post about his book. So, why he did not do it in his page? Because my number of followers is bigger than his number. He hopes to get engagement and attention from my followers. This will get a negative effect, nobody will pay attention and his number of followers will not be bigger. Why talk about indie author's solidarity when there is a competition? Fighting for followers, pushing their books to outshine others looks ugly. Everyone can post in social media and build their community. Followers decide about their interests.  Goodreads spammers use new tricks. First, they rate random books with five stars, then they send friend requests. If you accept them, they will offer you their services to promote books for money. If you see random five stars on Goodreads, this is not true rating. They have no clue about your book. This rating will...

The book review: With his words I am not alone

Four stars for LGBT novel by Lucas Ryker. Reviewed in the United States on September 30, 2025 Format: Kindle I mark this book in the category of drama with melancholic notes. In a kind of monologue, the main character Noel try to deal with his fears and phobias. When the virtual character Faded contact him, it will rock his life. Noel is full of self-doubts and lack of trust. His best friend is Marsha who is connected to his job. As the story goes, we will witness his internal fight between desires and real abilities. He wants to be famous author, but he doesn't know how to bear the burden of public appearance. He wants to meet Faded, but he is afraid of human touch. The book is emotional deep story, thoughtful and kind of life coaching for introverts. Check out my video review.   https://www.youtube.com/shorts/SkQmRPttUu0

Swapping books - a devil's deal

  "I will read your book if you read and review mine." This is an example of author's deal when it comes time for reviews. Reviews is hard to get. If you sell books, it is still not guarantee you will get reviews. If I could get a review for every book I sold, it would be great. People will buy book to collect it on the shelves and leave it un-read. Or, they will read but not rate it. Many reasons are for not getting reviews, but some people don't know where and how to write reviews or are not eligible. That is the reason why authors will turn to other authors, with a proposition for review. The danger of such review is on Amazon rules: author can't review other's author books on request. I love to read indie authors and they inspire me, but I have my circle and I never accept offers to read someone I never heard about. Once I got a proposition :" Hey, I saw your review for XX author, can you write it for me, too?" I ignored it. When you have a deal ...

Are you a visual reader?

Nowadays are many things online and it is impossible to keep reader's attention too long. A long descriptions and blurbs are contra-productive. If you don't want to annoy people with long explanation,  lean on audio and visual effects. Using Tik Tok, Instagram and YouTube for my videos with audio and visual effects gave me a great experience.  https://youtube.com/shorts/4iMQl69C19g?si=ZPzK6Azxzs5PcCfr A mix of good music and visual effects bring more visits and likes than a long article.   Reader's could be intrigued with a dramatic atmosphere and flash effects. Every good trailer has a shiny background and noise. It reminds on movie.   Let colors speak for you. A voice of AI can also help to get more views. Younger readers are used to technology and this is adjustment for a new audience.

I am not a native English speaker

Many people asked me: " Why do you write in English language?" I tried to write for Croatian market, I was columnist for internet portals, but I was not paid. It was impossible to get money from my articles, so I gave up from this.  Eight years ago, I decided to write on English. My blog was active and I collected some posts from my blog in my first book "Lost in the virtual world." After this, I released my second book "Get over your ex lover." I will not forget the moment when my book got a one star review. This was my welcome greetings in Amazon. Since then, I am progressing and my book number 20 is on the way. I don't like when people post me reviews like " It would look better with a help of editor. " I worked with five different editors and my style developed for better. I would appreciate reviews based on the content of my books. When someone pull fingers on grammar mistakes, they want to offer you services and ask for money. Scammers ...