Using Amazon advertising as a way of promoting books can get you sales. But, in the end of the promoting month, you will not get a profit. Probably, you will get less money than you invest. That is a reason why I am calculating with this way of promotion.
When I advertised books in Amazon Germany, I paid eight euro for targeting my product. I got over 5000 impressions and many clicks. The unpleasant surprise was when I saw additional taxes for advertising, 8 euros bonus.
Who can get profit with this? It happens, when someone buy your book, Amazon advertising will do everything to get you as much money they can. First, they will count additional taxes. Then, Kindle will get their part of your royalties. After this, a national bank will get their part. What you get from this are remains. So, when I got 27 dollars of book sales, what was left was 16 dollars.
For indie authors, Amazon ads are way of harrasing our wallet. We are not Emily Henry or Freida Mc Fadden to get a profit. If I was a bestseller author, my sales would cover my expenses. The only use of Amazon ads is visibility, because your book is visible to million readers when you advertise.
Why to spend money when you know you can't earn? We, authors have a need to be heard. We are happy when someone grab our books and leave a review. Except advertising, it is hard to sell book without do anything to return. If you sell to another author, he will expect to do the same with his books.
An interested buyer is hard to find, except if you are lucky. I am asking you, who have time to chat all day with people in social media, to discuss what they want ? If you do this, your nerves are very strong.
You need to deal with scammers, liars, people who share unsolicited advices, flirty people, only to get a little hope to sell your book. If you buy my book because you love my blog, thank you from the bottom of my heart.
Everytime you click to Amazon ads, and you have no intention to buy the book, be aware you are doing favor to Amazon corporation. You are serving a big player and making damage to indie authors, who have to pay your useless click.
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