People love to judge books accord prices. If your book is priced 0.99c they think it is not valuable. It reminds them on free books on book fairs.
The marketing trick which many authors use is to set up 0.99c price temporary, on few days. You can compare it with clothes. If you see a skirt that costs 50 euro and next day is 50% lower price, you will grab it until the price lasts.
Making a lower price for books means to capture reader's interests. I recently sold 12 books by this price. Royalties are low in this case, but visibility is spotted on.
If you want new customers, you must offer them something from time to time. If they like your offer, they will buy more.
The problem is because this benefit works for authors who sell many books. It is not the same if you sell 100 books by 0.99c price, or if you sell 10 books.
This kind of price works out the best with book in series: first is priced 0.99c, and the sequel is 3.49c or reverse.
This way you show respect to your audience: if they did not like the book, they did not spend much, and if they like the book they will buy more.
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